Social Media Marketing (SMM) is the process of using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, engage with audiences, and drive business growth. It involves: Content Creation, Social Media Advertising, Community Engagement, Influencer Marketing, Analytics & Optimization SMM helps businesses increase brand awareness, boost website traffic, generate leads, and improve sales by leveraging the power of social media.

This involves free strategies to grow a brand’s presence on social media platforms. It focuses on engaging content, community building, and brand awareness without paid promotions.

Key Activities:
✅ Posting images, videos, and blogs.
✅ Using hashtags and trends for visibility.
✅ Engaging with followers through comments and messages.
✅ Building a loyal audience over time.

This involves running paid advertisements on social media to quickly reach a targeted audience and drive traffic, leads, or sales.

Key Activities:
✅ Running Facebook, Instagram, LinkedIn, and TikTok Ads.
✅ Boosting posts for higher engagement.
✅ Retargeting past visitors to convert them into customers.
✅ Using advanced audience targeting based on demographics, interests, and behavior.