Google Ads is an online advertising platform developed by Google that allows businesses to create and display ads on Google Search, YouTube, and other websites in the Google Display Network. Advertisers bid on keywords and pay per click (PPC) or per impression (CPM) to show their ads to users who are searching for relevant products or services. It is a key tool for digital marketing, helping businesses drive traffic, generate leads, and increase sales.
Types of Google Ads
Search Ads
Text-based ads that appear on Google Search results when users search for specific keywords.
Display Ads
Visual banner ads that appear on websites within the Google Display Network.
Video Ads
Ads that appear on YouTube and Google partner sites in various formats (skippable, non-skippable, bumper ads, etc.)
Shopping Ads
Product-based ads that showcase images, prices, and store details, appearing in Google Shopping results.
App Ads
Ads promoting mobile apps across Google Search, Play Store, YouTube, and other platforms.
Performance Max Ads
AI-driven campaigns that run across all Google channels (Search, Display, YouTube, Gmail, and more) to maximize conversions.
Local Ads
Designed to drive in-store visits by appearing on Google Maps and Search when users look for nearby businesses.
Discovery Ads
Visually engaging ads appearing in Google’s Discover feed, YouTube home feed, and Gmail promotions tab.